by Dana Farbo / Originally published at Linkedin.com on August 27, 2015.
The view from my office on the 45th floor of One Penn Plaza in NYC is impressive in its own right. But it makes one wonder how we can have value as individuals when you see the massive amount of steel, wood, concrete and bricks jutting up and out in all directions.
Each of those bricks though was laid to create a human experience. Everything was designed, even if haphazardly. There is a chaotic fineness in the fitting together of the pieces that have gone into creating the whole.
With business, we are intently focused on creating better customer experiences because those businesses that do so, see tremendous economic value from customer acquisition and retention. Transparency through digital conversations has significantly driven truth realization to we as humans. The individual has the power because we fuel the conversations of the collective.
Much like the city looking like an uninhabitable concrete mess, a business may feel like a jumbled group of non-connected pieces that make it hard to understand how they all work together. But it is the cohesive system that creates the holistic human experience. Every piece counts.
Though it may look like a concrete jungle from the 45th floor, the important pieces are the humans out there.
Dana Farbo is a Digital Innovator, Instructor, and Mentor based out of NY, USA. He is a passionate change catalyst and contributor to the Stretch hive-mind.