Reimagining Retail: 5 Winning Themes

Last week, I bought 2 pairs of running shoes online, tried them at home, kept the one that fits well, and returned the other by dropping off the brown box at a logistics provider next door.

This research, selection, buying, and return process was orchestrated solely by me, at my whim after watching an interview of the CEO of the shoe company, aided by some quick social feedback, and the promise of