Sam, thanks for sharing your thoughts. At my day job (have been there for 8 years and few) we embrace this complexity and uncertainty like no other. We have been fairly successfully in weaving engagements that have the different aspects of the 5 streams of work you mention. Sometimes its harder as the client organization may be not ready for experiencing the change in all the channels (cost prohibitive, change fatigue, too-much-going-on-at-the-same-time etc).

Polymath: dad, husband, co-founder, strategist, Computer Vision enthusiast, visual thinker and dog lover.

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